Brand, communications, and content marketing for the independent digital agency Power Digital:

• Grew LinkedIn followers by over 10K in five months through a rich organic strategy that leaned on company thought leaders, client stories, trends and PR hits to strengthen the Power’s brand in the industry.

• Oversaw PR and external communications to secure 45+ pieces of coverage in the first five months, including Digiday, The Drum, MarketingBrew, Glossy, and Campaign.

• Identified subject-matter experts for real-time media commentary, drafted and finalized submissions to reporters.

• Ideated proactive media pitches and collaborated with account teams to identify client stories suitable for PR.

• Led acquisition communications on Power Digital acquiring the Boston-based agency Sproutward, placing the story as an exclusive on Adexchanger and later on Adweek and Ad Age.

• Led awards strategy that helped secure multiple awards: Power Digital was named Inc’s Best in Business, Ad Age Best Places to Work 2023, Adweek’s Fastest Growing Agencies, 4x AVA Awards (2 Gold, 2 Platinum).

• Established a robust content strategy and oversaw the creation of 10-15 SEO-driven blogs a month, launched a monthly newsletter, revamped the case study program, and oversaw the organic social team, including TikTok.