Nissan Rumble is a Cannes Cyber Bronze winning social media campaign and activation.

The pan-Nordic race was broadcast exclusively on Facebook with Nordic celebrities as pilots. Their co-pilots were selected from Nissan’s social media community.

The teams had to stage outrageous social media stunts to get ahead: the contestants would only receive more fuel by getting Facebook Likes for their videos and posts on the platform.

2.8 million people followed the rally. 400,000 posts, likes, comments, and shares.