The Finnish public loves two things: American soap opera and and sports betting. We brought these two together in a branded entertainment campaign for the sports betting company Veikkaus. We flew in Ronn Moss, the iconic Bold and the Beautiful actor to star alongside Finnish athletes who were terrible at acting but hilarious in their own right.

The soap opera series reached 2,5 million people in Finland (almost half of the population) and won gold at Vuoden Huiput, the most prominent ad award show in the nation.