From Madison Avenue to Silicon Valley; Christine has extensive experience in crafting content, brand messaging, go-to-market, sales collateral, PR, and creative strategies for various technology startups (ad tech, influencer platforms, SaaS, wearable tech).
FB Marketing Partner Smartly.io
Content, branding, integrated marketing for the world’s largest Facebook, Instagram, and Pinterest marketing/ creative partner . Doubled blog volume and grew social reach by 25% in the first five months. 80+ PR hits in tier 1 & 2 industry media. Revamped the company website, built the content team and discipline from the ground up.
Programmatic Ad Tech Platform Kiosked
Content and branding for the programmatic ad tech platform Kiosked. Go-to-market and PR launch for the 360 video format which was shortlisted at the Mumbrella Awards. 10x blog growth, 5x social engagement. 3x email open rates with 1,5x higher CTR. Established brand tone-of-voice and content marketing strategy.
Influencer Marketing Platform BrandBassador
Consulted the AI-powered influencer/ brand ambassador platform BrandBassador to help them define go-to-market messaging, approach, and sales assets. Packaged platform and tech capabilities into easily-communicable solution materials: sales decks, success stories, and one pagers. Supported marketing team hiring and consulted on the ideal marketing structure for the startup.