I’m Christine, a New York-based marketer and copywriter with 13 years of experience in advertising. I also co-host House of Content, a new podcast that unpacks the world of creators, TikTok marketing, social media, and discusses how culture and brands converge. The show has been featured on Marketing Brew and Muse by Clio to date.

I currently head marketing and growth at the Shelf, an influencer agency that has placed on the INC America’s Fastest Growing Companies list for four consecutive years.

Prior to The Shelf, I led US marketing at the global creator agency Billion Dollar Boy, where my team helped secure over 300 media hits and 400K worth earned speaking at industry tentpoles in 2024 alone.

Skills at a glance:

• Integrated marketing for agencies, SaaS, and startups

• Copywriting & creative direction

• Social media

• PR & comms, brand & content marketing

• Podcasting

I’ve had the honor of receiving some 30 advertising awards from shows like The Cannes Lions, The One Show, The New York Festivals, and Eurobest. I won the 2021 Storyteller of the Year in The Top Women in Marketing Awards. I was also a Marketer of the Year Finalist in The Drum B2B Awards in 2020 and a Young Innovator Finalist in 2016 by The Ad Club of New York.

I’ve represented Finland three times in advertising competitions: Cannes Young Lions in 2014 and 2012 and Eurobest Young Creatives in 2014. I also completed TBWA’s global creative director training program in Tokyo the same year.

Previously, I hosted the Brand-Side podcast where I interviewed creative and brand leaders from companies like TBWA, Badger Agency, Tidal, StitchFix, The Martin Agency, SmileDirectClub, Wish, Mattel, Deloitte, and more about topics like brand and performance marketing, social media, and the future of creative work. I’ve waved my (half-)Italian hands presenting at Advertising Week New York and hosted Adweek and Digiday webinars.

Fun fact: I’m from a third-generation circus family and grew up touring in Europe. I still can’t juggle to save my life.

AWARDS

2021 Storyteller of the Year Winner at the Top Women in Marketing Awards

2020 Marketer of the Year Finalist at The Drum B2B Awards

2020 The Drum B2B Awards Finalist in Best Multichannel Campaign

2020 The Drum B2B Awards Finalist in Best Limited Budget Campaign

2020 The Drum B2B Awards Finalist in Best Small Budget Product Launch Campaign

2016 Young Innovator Award Nominee by Google, The Ad Club of New York, and the Drum

2015 The Cannes Lions Shortlist in Creative Data

2015 The Appy Awards First Prize in Marketing/Branding/ Advertising

2015 The New York Festivals Silver in Integration into a TV Show or Series

2015 The New York Festivals Bronze in Fictional Program, Series, or Film Dedicated to a Product or Brand

2015 The New York Festivals Finalist in Design: Use of Medium

2015 The One Show Silver in Branded Entertainment

2015 Vuoden Huiput Awards Show Silver in Innovative Media or Environment

2015 Vuoden Huiput Awards Show Silver in Innovative Media or Environment

2015 Vuoden Huiput Awards Show Silver in Design Branding

2015 Grand One Gold in Integrated Marketing

2015 Grand One Best Online Ad of the Year

2014 Young Lions Finland Cyber Gold

2014 Vuoden Huiput Awards Show gold in Integrated Marketing

2014 The Cristal Awards Sapphire Award –Branded Content: Best Film, Series, or Fictional Content

2014 The Cristal Awards Emerald Award –Branded Content: Best Integrated Content Campaign

2014 Eurobest Young Creatives Finland Gold in Integrated Marketing

2014 Eurobest Grand Prix in Branded Content and Entertainment

2014 Eurobest Silver in Branded Content and Entertainment

2014 Eurobest Innovation Finalist

2014 Ad Age Cover Contest finalist

2012 The Cannes Lions Bronze in Best Use of Social Media

2012 Golden Hammer Silver in Interactive/ Social Media

2012 Ad Age Cover Contest finalist

2012 Kultajyvä Print Advertising Award, Gold in Nonprofit Advertising Category

2012 Young Lions Finland Iron Lion (chosen by the audience)

2012 Young Lions Finland Press Gold